Respawn - Gathering of Game Developers 2015

It seemed to us that players and reviewers had the wrong expections from our game Team Indie, when we first released it. We tried to find out about player expectations and experience after releasing your game to know how we could have improved and what were the biggest problems with the game and campaign. I specifically look at some of the decissions we made before releasing the game and analyse with different methods, if we should have done it differently. - Examining players experience and expectations with a custom survey campaign, before and after playing the game - Analysing which of the characters in our game were actually known and how that influenced the release - Looking at the cross marketing to see what went right and what went wrong - Did our trailer focus on the right things? - What did journalist think and why didn't they report or why did they report in a negative way?